A domain reseller is a business or individual who purchases domain names at wholesale pricing from an accredited registrar and resells them to end users at retail prices.

If the domain industry were a power grid:

• Registries are the power plants

• Registrars are the utility companies

• Resellers are local providers serving customers directly

Resellers operate on top of the registrar’s infrastructure, gaining the tools and pricing needed to build their own domain-related business.

1. Domain Reseller Explained in Simple Terms

A domain reseller is someone who:

• buys domains at discounted wholesale rates

• sets their own retail pricing

• manages customer domain services

• uses a registrar’s platform or API

• earns profit from domain sales and renewals

The reseller does not need:

• ICANN accreditation

• technical integration with registries

• to maintain EPP connections

• to handle UDRP or DNS Abuse compliance

All compliance, registry relations, and technical operations are handled by the registrar (Nicenic).

2. How Registries, Registrars, and Resellers Work Together

Understanding these three roles is essential:

This creates the industry chain:

Registry → Registrar → Reseller → End Customer

Resellers act as the customer facing layer, offering domain registration, renewal, transfer, DNS management, and additional services.

3. Why Become a Domain Reseller?

1) Access to Wholesale Domain Pricing

Resellers receive discounted pricing not available to retail users.

Example:

• Retail price: USD 10

• Reseller price: USD 7

• Your price to customers: any amount you choose

This creates a scalable and predictable profit model.

You do not need to:

• manage registry protocols

• maintain EPP connections

• operate DNS infrastructure

• handle legal disputes

• meet compliance audits

The registrar handles all backend responsibilities.

Most registrars (including Nicenic) allow resellers to offer:

• domain names

• SSL certificates

• business email

• cloud servers

• dedicated servers

This expands your revenue opportunities and product ecosystem.

Unlike referring customers to large registrars, resellers:

• control pricing

• control branding

• control customer loyalty

• control renewal business

• build long term recurring revenue

Your customers interact with you, not the registrar.

For developers and SaaS platforms, API is the key advantage.

With Nicenic’s Reseller API, you can:

• register domains automatically

• check availability

• process renewals

• manage DNS

• integrate domain purchases into your website builder or SaaS

This is essential for:

• hosting companies

• website builders

• domain portfolio managers

• bulk registration businesses

• automation focused developers

Becoming a reseller requires:

• no inventory

• no infrastructure investment

• no compliance burden

• minimal upfront cost

Your business grows with your customer base.

This model is ideal for:

✔ Website design and development agencies

Bundle domains + hosting + website

✔ Hosting providers

Add domains as a native product line

✔ SaaS platforms

Offer one click domain registration

✔ IT consulting companies

Provide domain + email + SSL as a package

✔ Cross border service providers

Support global clients with multi TLD access

✔ Developers

Automate workflows using API

✔ Entrepreneurs looking for a low cost digital business

Domain sales are stable, repeatable, and high LTV

5. What You Can Do as a Nicenic Reseller

As a reseller under Nicenic, you gain the ability to:

• purchase domains at wholesale prices

• set your own resale pricing

• create and manage customer accounts

• perform bulk domain operations

• integrate with a powerful API

• sell SSL, email, and servers

• access multilingual support

• receive stable global service coverage

Nicenic provides:

• ICANN accreditation

• global infrastructure

• transparent operations

• a modern control panel

• strong security and DNS management

A domain reseller is not just a reseller, it is a digital service provider who builds value on top of registrar infrastructure.

It is a business model designed for:

• scalability

• predictable revenue

• low operational cost

• long term customer loyalty

With Nicenic as your registrar partner, you gain wholesale pricing, automation tools, and a global support system to build your own domain business with confidence.

Nicenic stands as that trusted partner for brands, developers, entrepreneurs, and businesses worldwide — including those building a professional domain reseller operation.