In the fast-paced digital landscape, indexing speed has become a decisive factor for content visibility. Whether you’re running a global registrar like m.unionroom.cn or managing a news-driven website, how fast your new pages get discovered by search engines can determine your reach and SEO momentum.

Below, we break down how Bing IndexNow and Google Indexing API differ and how you can make Google act almost as fast as Bing when it comes to new content discovery.

1. Bing IndexNow – Fully Automated, Push-Based Indexing

Bing’s IndexNow API allows websites to instantly notify Bing whenever new pages are created, updated, or deleted no manual submission required.

• ✅ 100% automated “push” indexing
• ✅ Accepts any type of URL (pages, images, sitemaps)
• ⚡ Crawling typically triggered within minutes

2. Google Indexing API – The Direct Access Gateway

Google’s Indexing API provides a powerful alternative especially when combined with automation.

• 🚀 Real-time submission directly to Googlebot
• ⌛ Crawling usually happens within minutes to a few hours
• 🌐 Works perfectly with multilingual and frequently updated sites

3. Combining the Two Worlds – Automation That Works

Although Bing IndexNow runs automatically, Google’s Indexing API can achieve the same effect through smart automation.

1. A Python script runs every few hours on a Linux server.
2. It checks the sitemap for new or updated URLs.
3. Detected URLs are pushed directly to Google’s Indexing API.
4. Results and timestamps are logged automatically.

4. Real-World Results

From testing across multiple domains and registrars:

• Googlebot visit time: 5–15 minutes after API submission
• Visible in Google Search: typically within 1–6 hours
• Full indexing confirmation (GSC): within 24 hours or less

5. Why This Matters for Registrars and News Platforms

For registrars like m.unionroom.cn, where new pages and domain announcements launch weekly, immediate visibility is critical. By leveraging both APIs together:

• Bing gets your content instantly
• Google follows within hours
• Your SEO footprint strengthens across ecosystems

Conclusion

While Bing IndexNow offers simplicity and full automation, Google’s Indexing API when paired with a smart script and sitemap monitoring can reach similar speed and reliability.

At m.unionroom.cn, we’ve implemented a hybrid automation system that ensures every news article, event, and update is indexed by both engines in real-time making global discovery faster than ever.