Before the COVID-19 pandemic, there were plenty of businesses that survived solely offline. Unlike online businesses, these businesses were either around for a long time, were physically located on busy streets, had recurring customers, or provided a really great product or service that people loved. Some of them may not even have a distinctive name or logo but grew from traditional marketing practices like word of mouth, flyers, posters, and announcements, etc.

With widespread "stay at home" and "social distancing" guidelines, existing traditional business marketing systems have toppled. Prior to COVID, many restaurants operated with on-premises dining only, but now they are trying to get into online ordering and delivery. However, to sell online and be found online, a memorable domain brand is necessary.

For example, previously, it was always easy to say, let us buy a falafel sandwich from the store behind the city garden. But now, when you try to order from them online, it is tough to search for them as they don't have a proper brand or identity. Other than just identity, a brand has many other benefits. For example, a strong domain brand helps:

• Customers remember your brand and product better.
• Customers talk about your brand more or tell them exactly who you are when they are recommending you.
• Customers find you online easily or in review websites to give you a good review.
• You portray your identity and business message better.
• You can attract customers from different areas, not just in the neighborhood of your physical location.

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